Skip to content
Trans Dutch – trans-dutch.com

Trans Dutch – trans-dutch.com

Which Public Relations Tool Should I Use?

Ebony Thurston, September 4, 2024

When planning a PR campaign, it can be tempting to follow successful examples from other businesses or organizations Buy Real Instagram Followers. Tried-and-tested methods supposedly pose less risk, so if it works, why change?

The truth is, in PR, as in many aspects of businesses, there is rarely a one-size fits all approach. To select the perfect PR tools, it is essential to first understand what purpose each serves and how to wield them.

Events
Events are usually one of the most exciting aspects of public relations. It offers an opportunity for brand owners to build rapport with stakeholders directly. To ensure that an event has traction with stakeholders such as customers, media or influencers, the secret lies not entirely in the message but the experience.

The message is critical (don’t get us wrong). In this information era inundated by content, a message cannot simply be perfunctory if a brand wishes to stand out. If content is all that a stakeholder is looking for, there is really no need for an event, is there?

The motivation to attend an event lies in the experience, and importantly (preferably exclusive) insights that cannot be otherwise obtained from a press release. However, depending on the type and scale of events and the audience, events can be rather costly and labour-intensive.

PRotip: To create an experience, consider something different or new, and yet related to the industry or message.

Press Releases
Press release, a classic media relations tool, is meant for disseminating stories that are newsworthy to the media and should not be abused for SEO purposes. An effective press release is one that succinctly and aptly frames the issue to provide value to the media, audience and the client. The announcement of a product launch or the partnering with a charity are opportunities to reestablish the name of the brand or company in the minds of consumers. However, these types of news are commonplace as most businesses have caught on with the publicity trend. To reach the consumers, first arouse the media’s interest. A creative and strategic media drop is a great technique to achieve this as it creates buzz and relevance for the two-page document. The art of enticing and persuasion are imperative for crafting press releases and story pitching.

PRotip: Identify and target the right media before sending out press releases. Misfiring not only costs precious ammunition but risks being blacklisted as ‘spammers’.

Social Media
When a business or an organisation decides to establish its presence on social media, it needs to be ready with a message. For example, the core message of Dove on social media is its commitment to empowering women to realise their beauty potential while Oreo is great at creating current and entertaining social media content relating to its products. Once a direction has been decided and agreed upon, it sets the motion for content planning and marketing.

This latest video by Dove conveys the #RealBeauty message it claims to preach and the same message resonates throughout the different social media platforms.

Social media act as assistive tools for brands to create a positive image and to communicate their positioning. It is not merely a cheaper alternative to mass media for advertisement. Furthermore, changes in the communication paradigm demand more pull and less push in communication. Brands and organisations are required to consistently supply useful, relevant and valuable information that speak to their audiences. This, overtime, creates a supportive online community or fan base for the brand. Nonetheless, maintaining relationship with these stakeholders is not any less demanding than maintaining a romantic relationship. Both require active listening, proactive engagement and honesty.

Even when communication is dominated by social media, successful and sustainable communication requires the strategic integration of different PR tools. To be a communication specialist, besides knowing the mechanics of each tool, one needs to be constantly aware that these tools are merely means and not ends of communication. The number of tools is only an indicator of PR costs and not the results.

Opinion

Post navigation

Previous post
Next post

Leave a Reply Cancel reply

You must be logged in to post a comment.

Categories

Archives

Recent Posts

  • The Importance of Proper Training and Socialization

  • Top 10 Best Mid Side Stereo Microphone Comparison

  • Comparación de Las 10 Mejores Las Serpientes Ponen Huevos

  • Blazer Tie

  • Men Small Bomber Jackets

  • Nike Shoes Size 3 Infant

  • Trans Dutch: TOP 5 BLACK T-SHIRT MENS FRAGRANCES FOR THE SUMMER AND SPRING 2018!!

  • Leopard Bodysuit

  • Top 10 Best Fishing Reel Jacket With Velcro Comparison

  • Top 10 Best Telescoptic Fishing Rod? Comparison

  • Top 10 Best How Much Is a Fitted Suit? Comparison

  • Men Denim Jacket With Hoodie

  • Trans Dutch: Top 10 Mens Fashion Hoodies & Sweatshirts [ Winter 2018 ]: Carhartt Men’s Collinston Brushed Fleece

  • Top 10 Best Open Bail Fishing Reel Comparison

  • Trans Dutch: Top 10 Best Buy Life Jacket Comparison

  • Black Leather Jacket Mens Sale

  • Top 10 Best Fishing Reel Lube And Grease Comparison

  • Where Did the Term Sport Coat Come From?

  • Adidas Originals Double Logo Crew Neck Sweatshirt

  • Shirt Jackets Mens Black

  • How to Get More YouTube Comments on Your Videos

  • Top 10 Best H Comparison

  • Top 10 Best Shimano Sedona 3000 Comparison

  • Comparación de Las 10 Mejores Juegos De Gatos Y Perros

  • Kids Girl Snow Boots

  • Military Jackets Camouflage Mens

  • Buy Mens Leather Jackets

  • Top 10 Best Mitchel 300 Fishing Reel Comparison

  • Calvin Klein Jeans Marvin Logo Sneaker

  • Hoodie Jean Jacket for Men

©2025 Trans Dutch – trans-dutch.com | WordPress Theme by SuperbThemes