Skip to content
Trans Dutch – trans-dutch.com

Trans Dutch – trans-dutch.com

4 Takeaways From The Instagram-Omnicom Deal

Ebony Thurston, July 24, 2024

Instagram and Omnicom announced a deal earlier this month worth a reported $40 million. The partnership will allow Omnicom’s media and creative agencies to use Instagram in their campaigns for clients including Pepsi, AT&T, Nissan and Bud Light. Until now, Instagram has experimented with advertising to a limited degree with select ads appearing in a fraction of user’s feeds. This new deal with Omnicom signifies a far greater focus on strategic advertising and long-term monetization for the company buy real comments on instagram.

  1. Instagram video ads are coming

So far, Instagram advertisements have been limited to still pictures, with brands including Michael Kors and Lexus releasing filtered-photo ads on the network. But soon, brands will be able to leverage Instagram’s 15-second video feature. Instagram’s director of market operations, Jim Squire, acknowledged this in a statement regarding the deal. Video is widely considered the premium online ad model, meaning Instagram will likely demand higher rates and therefore generate greater revenue by opening up its video feature to advertisers.

  1. Not just anyone can advertise on Instagram

Nearly any company can advertise on Facebook, but Instagram will be significantly more selective about which companies can advertise and to which users.

“People will continue to see a limited number of beautiful, high-quality photos and videos from select brands who already have a strong presence on Instagram,” Squires said.

So, don’t expect to see obscure products popping up on your Instagram feed like you may on Facebook. Only brands with a large target audience and widespread appeal are likely to appear for the time being.

  1. Native advertising is here to stay

Advertisers are increasingly aware of the onslaught of content consumers are flooded with on their computers and mobile devices. The evolution of the industry has led to sponsored content and native advertising on websites and apps, which are more effective at capturing consumer attention. Deals like the one between Instagram and Omnicom demonstrate the collaborative future of platform and agency synergism in digital advertising.

  1. Visual content is key

Perhaps the biggest takeaway from the Instagram-Omnicom deal is the influential growth of the “Visual Web.” A once text-centric Internet is transforming with a bevy of websites and apps focusing on images. Sites like Tumblr, Pinterest and Instagram have propelled the shift by allowing users to create, curate and share appealing content. Marketers and advertisers are adapting to this shift, just as the websites and social networks are developing new content monetization strategies. As native advertising and the Visual Web simultaneously continue to grow, we’re likely to see many more collaborative partnerships like the one between Instagram and Omnicom in the future.

Opinion

Post navigation

Previous post
Next post

Leave a Reply Cancel reply

You must be logged in to post a comment.

Categories

Archives

Recent Posts

  • Hand Mixer Beaters

  • Top 10 Best Spin Fishing Reels Comparison

  • Landing Leathers A2 Review

  • Top 10 Best Metal Trivets For Stove Comparison

  • Men’s Field Jackets

  • What Shoes Do Mens Wear With Short?

  • Small Wood Shelf Unit

  • Trans Dutch: Top 10 Sperry Men Boots [ Winter 2018 ]: Sperry Top-Sider Men’s Avenue Duck Boot, Tan/Brown, 10 M US

  • Mens S Brown Leather Jacket

  • Sherpa Trucker Jacket Men Athletic Fit

  • Zara Man Coat

  • How To Acquire Instagram Comments Rapid

  • Top 10 Best Pan Trivets Comparison

  • 90s Nautica Jacket

  • Kids Girl Black Fur Boots

  • Top 10 Best Cheap Telescopic Fishing Rods Comparison

  • Trans Dutch: Top 10 Winter Boots Liners [ Winter 2018 ]: Jileon Women And Men Warm, Cozy & Soft Winter Black

  • Top 10 Best Cold Water Fishing Reel Comparison

  • Jean Jacket Men Amazon

  • HOW In the direction of Discover THE Directly OMEGA REPLICA WATCHES FOR YOUR Style and design

  • Top 10 Best Fishing Reels Antena Comparison

  • How to Wear Bomber Jackets Mens

  • Desserts with persimmons for autumn

  • Top 10 Best Good Fishing Rod Comparison

  • Army Jacket Men’s

  • Top 10 Best Zara Man Overcoat Comparison

  • Top 10 Best Zara Mens Coat Lapel Comparison

  • Men’s Medium Weight Jacket

  • J Crew Men Denim Jacket With White

  • Trans Dutch: Top 10 Best Magnetic Knife Holders Reviews Comparison

translate dutch
trans dutch

©2025 Trans Dutch – trans-dutch.com | WordPress Theme by SuperbThemes